Joom Marketplace Service

Joom is a global e-commerce platform and fintech company that connects consumers with various products directly from sellers, primarily based in China and other Asian markets. Originally founded in 2016, the brand quickly established itself as a major competitor in the mobile commerce space by focusing on an app-first shopping experience and personalized recommendation systems.

While the brand was founded by Russian-born entrepreneurs, it relocated its headquarters to Europe to facilitate global expansion. The company oversees multiple business streams, including its core marketplace and Joompay, a fintech service. Today, the platform operates as a cross-border e-commerce hub, serving millions of users across the EU and North America by streamlining logistics and digital payments through its proprietary technology infrastructure.