Oishi Marty's Cracklin' snack

Marty's Cracklin' is a popular vegetarian snack designed to mimic the texture and flavor of traditional Filipino pork cracklings (chicharon). It is produced by Liwayway Holdings Company Limited, an enterprise with a storied history in the Philippines.

The brand originated in metropolitan Manila, where the company transitioned from repackaging starch and coffee to becoming a major player in the snack food industry under the Oishi brand name. Today, while the brand has a massive presence in China and across Southeast Asia, the primary manufacturing for the domestic market remains in the Philippines. The company is family-owned, maintaining its headquarters in Pasay City, Philippines.