SoftStar Tissues

SoftStar is a prominent private label brand specializing in paper products, most notably facial tissues and toilet paper. The brand was originally developed in Germany as an exclusive line for the Muller drugstore chain, aimed at providing a high-quality, cost-effective alternative to international name brands.

The manufacturing of SoftStar products primarily takes place in Germany and other European countries, utilizing sustainable forestry practices often indicated by FSC certifications on their packaging. This localization helps the brand maintain competitive pricing while ensuring high production standards.

SoftStar remains under the ultimate ownership of Muller Holding GmbH & Co. KG. As a private label, it is not sold in traditional supermarkets but is a staple of Muller's retail presence across Europe, representing the company's commitment to internal brand development and consumer value.