Best Friend Softies

Best Friend Softies are popular dog treats known for their chewy texture and high palatability. The brand 'Best Friend' was established in Denmark and has grown to become a leading pet supplies provider across the Nordic region.

Manufacturing primarily takes place in Denmark, adhering to strict European safety standards for animal nutrition. The brand is currently owned by the Best Friend Group, which is a subsidiary of the Finnish conglomerate Berner Oy. This ownership structure allows Best Friend to leverage Berner's extensive distribution networks throughout Finland, Denmark, Norway, and Sweden, ensuring the products are widely available in supermarkets and pet specialty stores.