Rocketbook Core Smart Reusable Notebook

Innovation in Digital Handwriting

Rocketbook was founded in 2014 by Joe Lemay and Jake Epstein through a successful crowdfunding campaign on Indiegogo and Kickstarter. The brand gained international fame after appearing on the television show Shark Tank. The core concept behind the product is environmental sustainability combined with digital convenience: the notebooks are made with special synthetic paper that can be wiped clean with a damp cloth when used with Pilot FriXion pens, allowing the pages to be reused infinitely.

Strategic Acquisition and Global Reach

In December 2020, BIC, the world-renowned manufacturer of stationery, lighters, and shavers, acquired Rocketbook for $40 million. This acquisition was part of BIC's strategy to expand its digital stationery footprint and integrate modern technology with traditional writing tools. While the brand originated as a Boston-based startup, the backing of BIC has allowed it to leverage a massive global distribution network.

Manufacturing and Design

Rocketbook products are primarily designed and manufactured in the United States. The company emphasizes high-quality materials, such as polyester composite paper, to ensure the longevity of the reusable pages. The integration of a proprietary mobile app allows users to scan and automatically upload their notes to various cloud services, effectively bridging the tactile feel of pen and paper with the efficiency of modern cloud storage.