Econo Cola soft drink

Econo Cola is a private-label carbonated soft drink belonging to Supervisión de Ventas, Inc., which operates the Econo supermarket chain. Founded in 1970 in Hato Rey, Puerto Rico, Econo has grown to become the largest supermarket chain on the island, positioning its store brands like Econo Cola as value-driven alternatives to international giants.

The product is primarily manufactured and bottled in Puerto Rico to serve the local market, although some private label components may be sourced through regional suppliers. The brand remains entirely Puerto Rican in ownership, managed by a cooperative of independent retailers that form the backbone of the Econo brand's market presence.