SPAR Choco Rice

SPAR Choco Rice is a private-label breakfast cereal consisting of chocolate-flavoured puffed rice. As a store brand product, it is specifically developed for SPAR, an international retail group. These types of cereals are often produced by massive specialist third-party manufacturers across various European countries to ensure consistent supply and distribution across the SPAR network.

The SPAR brand itself has a rich history, originating in the Netherlands in 1932. It was founded by Adriaan van Well as a voluntary cooperative of independent wholesalers and retailers. Today, it operates as a complex network of independently owned and operated retailers and wholesalers that work together under the SPAR brand. The global headquarters remains in Amsterdam, overseeing the brand's presence in dozens of countries worldwide.