Jaguá beverage

Jaguá is a popular soft drink brand deeply rooted in Paraguayan culture, drawing its name and identity from the Jaguá (dog in Guarani) and specifically the mythical creature Teju Jagua of Guarani mythology. The brand is known for its distinctive flavors that cater to local palates and its strong association with national heritage.

The product is manufactured and distributed by AJ S.A. Calidad Ante Todo, one of the prominent industrial players in Paraguay. The brand's marketing frequently utilizes Guarani symbolism, reflecting its origins as a homegrown Paraguayan beverage designed to compete in the regional soft drink market. It remains a staple in the portfolio of the Vierci Group, ensuring a wide distribution across the Mercosur region.