Weiser Riese detergent

Weißer Riese is one of Germany's most recognized laundry detergent brands, known for its high-performance and affordability. The brand was originally launched in 1966 by the German chemical and consumer goods giant Henkel, specifically designed to handle large quantities of laundry for families, which is reflected in its name ('White Giant').

Today, the brand remains an integral part of Henkel's Laundry & Home Care portfolio. While deeply rooted in Germany, manufacturing occurs in various Henkel production facilities across Europe to serve different regional markets. It has evolved from a traditional washing powder into a diverse range of products including liquids, gel caps, and specialty formulas. The brand is globally owned by Henkel AG & Co. KGaA, headquartered in Düsseldorf, Germany.