MagicStar apple

MagicStar is a premium apple variety, specifically the SQ159 cultivar, which was developed to meet modern consumer demands for a crunchy, sweet, and longer-lasting fruit. The brand originates from the Netherlands, where it was developed through traditional breeding programs.

Today, MagicStar is managed and licensed by Fresh Forward, a Dutch company specializing in fruit breeding. While its roots and primary production are in the Netherlands, the variety is grown in multiple European countries to ensure year-round availability. The brand is strictly controlled, often sold exclusively through specific retail partners like Albert Heijn in the Netherlands and Colruyt in Belgium. This ownership structure ensures high quality and consistency across all markets.