Blocket online marketplace

Blocket is Sweden's largest and most famous online marketplace for classified ads, facilitating the sale of second-hand goods, vehicles, real estate, and jobs. Founded in 1996 in Fjälkinge, Skåne, it transitioned from a local bulletin board to a national digital phenomenon, fundamentally changing how Swedes approach the circular economy.

The platform's development and service operations are primarily based in Sweden, reflecting its deep roots in the local market. Over the decades, it has become a household name, often used as a verb in common Swedish parlance. Its business model relies on charging listing fees for professional and high-value items while offering a secure environment for peer-to-peer transactions.

Blocket is owned by Schibsted, a Norwegian media powerhouse. This acquisition integrated Blocket into a global network of marketplaces, though it retains its distinct Swedish identity and management. Under Schibsted's stewardship, the brand has expanded into specialized verticals like Blocket Jobb and Blocket Bostad, solidifying its place as a digital pillar of Swedish society.