Fitbit

Fitbit is a pioneering brand in the wearable technology sector, originally founded in San Francisco, California, in 2007. The brand achieved global recognition by popularizing wireless-enabled wearable devices that measure data such as the number of steps walked, heart rate, sleep quality, and other personal metrics involved in fitness. Its user-friendly interface and community-driven features established it as a market leader for over a decade.

In early 2021, Google (Alphabet Inc.) completed its acquisition of Fitbit, integrating the brand into its hardware portfolio to compete more directly with other major smartwatch manufacturers. While the brand's design and engineering heritage remain centered in the United States, manufacturing is primarily outsourced to facilities in China and Southeast Asia. Today, it operates as a key component of Google's health and wellness ecosystem, benefiting from Google's advanced AI and data analytics capabilities.