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More Nutrition is a German brand that has revolutionized the fitness and nutrition market by focusing on high-quality, scientifically backed dietary supplements and flavor-enhancing products. Founded with the mission to help consumers reduce sugar and fat intake without sacrificing taste, it has become famous for products like 'Chunky Flavour' and specialized protein powders.
The brand was originally developed in Germany by fitness entrepreneurs who emphasized transparent labeling and evidence-based nutrition. It quickly grew into a market leader in the D-A-CH region (Germany, Austria, Switzerland), supported by a massive social media presence and community-driven product development.
In 2021, the brand was integrated into The Quality Group (TQG), a conglomerate that consolidated several major German supplement innovators. Today, it remains under the ownership of TQG, which is backed by international private equity, ensuring the brand's expansion across Europe while maintaining its core manufacturing and development operations in Germany.
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