Florette Mixed Salad

Florette is a leading European brand specializing in ready-to-eat salads and fresh vegetables. The brand was established in France in 1987 as a way to bring convenience to healthy eating by providing washed and prepared leafy greens. Its development was driven by the agricultural cooperative movement, aiming to connect farm-fresh produce directly with retail consumers through innovative packaging and cold-chain logistics.

Today, Florette is owned by Agrial, a major French agricultural and food cooperative. Manufacturing is decentralized to maintain peak freshness; the products are typically processed and packed in facilities located close to their point of sale. For the UK and Irish markets, production is centered in Lichfield, Staffordshire, while European operations utilize facilities in France, Spain, and other regional hubs. This localized approach allows the brand to minimize the time between harvest and the shelf, supporting its signature 'freshness guarantee'.