Principe Biscuits (Chocolate flavor)

Principe de Becelarre, commonly known as Principe, is a historic brand of chocolate-filled biscuits that originated in Belgium. The brand was famously named after the Prince of Liége. Over the decades, it has become one of the most iconic biscuit brands in Europe, particularly popular in Spain and France.

Originally created by the biscuit company de Beukelaer in Antwerp, the brand eventually became part of the Danone Group. However, following a series of corporate acquisitions, the brand was acquired by Kraft Foods, which later spun off its global snacking division into what is now Mondelēz International.

Today, Principe is manufactured primarily in Spain (specifically at the Viana plant in Navarra) to serve the Iberian market. Mondelēz International, a global giant in the confectionery and snack food industry based in the United States, maintains ownership of the brand as of 2026.