Made O'Meter
Discover where a brand or product originates
Valor is one of Spain's most iconic chocolate brands, with a history dating back to its founding by Valeriano López Lloret in 1881. The company began as a small family chocolate-making operation in Villajoyosa, Alicante, and has since grown into a major international exporter.
Manufacturing remains deeply rooted in its original home of Villajoyosa, Spain, where the company operates large-scale production facilities. Valor is well-known for its 'bean to bar' philosophy, maintaining control over the entire chocolate-making process, from the selection of cocoa beans to final molding. The brand is currently owned and managed by the descendants of the founder, keeping it as an independent Spanish family-owned business specializing in high-cocoa content bars and traditional sugar-free chocolate segments.
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