Lotto sport clothing

Lotto is a historic Italian sports brand founded in 1973 in Montebelluna, a region world-renowned for footwear manufacturing. Initially focusing on tennis shoes, the brand quickly expanded into basketball, volleyball, and football, becoming an iconic name in European sports.

Today, Lotto is managed and owned by the American brand management firm WHP Global. While the brand remains deeply rooted in its Italian heritage and design aesthetic, manufacturing is outsourced to a global network of partners, primarily across Asia (such as Vietnam, China, and Bangladesh) and Turkey, to serve its international distribution network.