Orbit White Gums

Orbit is one of the world's most recognized chewing gum brands, originally launched by the William Wrigley Jr. Company. It first debuted in the United States in 1944 as a wartime replacement but was later repositioned as a premium sugar-free brand that focuses on dental health and oral hygiene.

The manufacturing of Orbit gums for the European market is heavily concentrated in Poland, specifically at the Poznań factory, which is one of the largest confectionery plants in the world. As of 2026, the brand remains a core part of the Mars, Incorporated portfolio following the monumental acquisition of Wrigley in 2008 and the subsequent integration into the Mars Wrigley segment.

Mars, Incorporated, a family-owned multinational, manages Orbit's global presence from its headquarters in the United States. The brand is known for its 'Clean Life' marketing and various sub-lines like Orbit White, designed specifically for teeth whitening and breath freshening.