Spuds Potato Chips

Spuds is a popular brand of craft-cooked potato chips primarily found in the Middle Eastern market, specifically Israel. Known for their thick-cut style and artisanal 'craft cooked' branding, these chips are designed to compete with premium kettle-style snacks. The product shown is the Sour Cream variety, part of their standard flavor profile available in grocery and convenience stores.

The brand is a private label or local brand developed by S. Schestowitz Ltd., one of Israel's leading distribution and marketing companies. Manufacturing typically takes place within Israel to ensure product freshness for the local market. While the branding has a Western aesthetic designed to appeal to global snack trends, its core operations and ownership remain firmly rooted in the Israeli consumer goods sector.