Lundgrens Vit Portion snus

Lundgrens is a prominent Swedish brand of snus, tracing its heritage back to the 19th-century tobacco industry in Gothenburg. The brand's identity is rooted in the legacy of Fiedler & Lundgren, a company that was revitalized in the early 2000s after being re-founded in Malmö. Lundgrens is known for its innovation in the snus market, particularly for introducing perforated portion bags and organic tobacco sourced from Swedish farms in Skåne.

The manufacturing process takes place in Sweden, primarily at their facility in Malmö, ensuring domestic quality control and tradition. Ownership of the brand has shifted through major corporate acquisitions. Originally part of Fiedler & Lundgren, the modern brand fell under the ownership of British American Tobacco (BAT). In 2026 and moving forward, BAT remains the ultimate owner, managing the brand as part of its smokeless tobacco portfolio globally while maintaining its deep cultural ties to Swedish tobacco history.