Sensodyne Pronamel Active Shield Toothpaste

Sensodyne Pronamel Active Shield is an advanced enamel-care toothpaste under the Sensodyne brand umbrella, specifically formulated to strengthen tooth enamel and protect against acid erosion. The Sensodyne brand was originally developed by Block Drug, a US-based company, in the early 1960s.

Starting from 2022, following the demerger of GlaxoSmithKline's consumer healthcare division, the brand is owned by Haleon, an independent multinational consumer healthcare company. Manufacturing for Sensodyne products occurs globally to meet regional demand, with key facilities located in Europe, North America, and Asia. Haleon continues to manage the brand as a leader in the sensitive teeth category.