Nalu Botanical Energizer Yuzu Rosemary

Nalu is a refreshment brand widely recognized in the Benelux region for its 'Botanical Energizer' line. Originally launched as a fruity alternative to traditional, functional energy drinks, the brand was developed by the Coca-Cola Company. Its identity is heavily inspired by surfing culture and Hawaii, though its primary market and corporate roots are European.

While the brand was born within the Coca-Cola portfolio, it is currently owned by Monster Beverage Corporation. This ownership follows a strategic partnership and equity swap set in motion in 2015, where Coca-Cola transferred its energy drink portfolio to Monster. Despite the international ownership, Nalu remains a local staple produced in beverage facilities within Western Europe, specifically Belgium, to serve the Dutch and Belgian markets.