More Nutrition Protein Powder

More Nutrition is a prominent lifestyle brand specializing in health-focused supplements and functional foods designed to support fitness goals and weight management. Founded by Christian Wolf and Hans-Joachim Heuser, the brand quickly became a market leader in the DACH region by leveraging social media influence and community-driven product development. Their product line is best known for 'Total Protein' and 'Chunky Flavor' sweeteners.

In early 2022, More Nutrition underwent a significant corporate shift when it was acquired by The Quality Group, a German powerhouse in the sports nutrition sector. This move consolidated the brand alongside others like ESN. Shortly thereafter, the ultimate ownership transitioned to the international private equity firm CVC Capital Partners, which acquired a majority stake in The Quality Group. While the brand maintains its creative roots in Germany, its manufacturing is primarily centralized in state-of-the-art facilities within Germany to ensure high quality and safety standards.