Jack Daniel's Tennessee Sour Mash Whiskey

Jack Daniel's is an iconic global brand of Tennessee whiskey and arguably the most recognizable American whiskey in the world. Its origins date back to the mid-19th century in Lynchburg, Tennessee, where it was founded by Jasper Newton 'Jack' Daniel. The whiskey is famous for its unique 'Lincoln County Process,' which involves filtering the spirit through 10 feet of sugar maple charcoal before aging, giving it a characteristic smooth and mellow profile.

While the brand maintains its historic roots in Lynchburg, Tennessee—the only place in the world where the product is distilled, aged, and bottled—it has grown from a local distillery into a cornerstone of the global spirits market. The brand's identity is deeply tied to its 'Old No. 7' label and its tradition of using iron-free cave spring water from the Hollow in Lynchburg.

Today, Jack Daniel's is the flagship brand of Brown-Forman Corporation. Brown-Forman acquired the distillery from the Motlow family (the descendants of Jack Daniel's nephew) in 1956. Under their ownership, the brand has expanded its portfolio to include a various range of flavored whiskeys, premium expressions, and ready-to-drink cocktails, while consistently remaining one of the highest-selling whiskey brands worldwide.