Erewhon juice and health food products

Brand Heritage and Vision

Erewhon is a luxury health food brand and grocery chain that has become a symbol of wellness and high-end organic living. Originally founded in 1966 by Aveline and Michio Kushi in Boston, the brand was a pioneer in the macrobiotic and natural foods movement in the United States. Its name, an anagram of 'nowhere,' was inspired by Samuel Butler’s 1872 satirical novel, representing a utopian society where health is prioritized.

Manufacturing and Ownership

Today, Erewhon is headquartered in Los Angeles, California, and maintains a strict focus on locally sourced and organic production. Most of its private-label products, including its world-famous juices, smoothies, and prepared meals, are manufactured and processed within the United States, specifically in California, to maintain freshness and support local supply chains.

Modern Evolution and Governance

The brand underwent a significant transformation after being acquired by Tony and Josephine Antoci in 2011. Under their leadership, Erewhon evolved from a niche health food store into a globally recognized lifestyle curator. The company remains an independent, family-owned entity with its ultimate headquarters in Los Angeles, continuing to define the intersection of luxury retail and nutritional science.