Soft & Gentle Fresh Blossom

Soft & Gentle began its journey in 1976 as the first antiperspirant specially formulated for female skin, originally launching as a 'skin-kind' solution in the United Kingdom. Over the decades, it became a household staple in the British personal care market, known for its gentle formulas and distinctive floral scents like the Fresh Blossom variant depicted.

Historically, the brand was a part of the GSK (GlaxoSmithKline) consumer healthcare portfolio before being acquired by Godrej Consumer Products in 2012. However, in 2024 and moving into 2026, the brand has transitioned into the portfolio of Brand Architekts, a British-based brand developer. Manufacturing primarily occurs within the United Kingdom to serve its core European markets. The ultimate ownership now rests with Brand Architekts Group PLC, which focuses on the rejuvenation of heritage beauty and personal care brands.