Tide Free & Gentle liquid laundry detergent

Tide is an iconic American brand that revolutionized the laundry category upon its introduction in 1946. Marketed as the world's first heavy-duty detergent, it was developed by Procter & Gamble to address the limitations of soap-based cleaners in hard water. The 'Free & Gentle' variant shown here is a specialized dermatologically-tested formula designed for sensitive skin, lacking dyes and perfumes.

The product is primarily manufactured in the United States, with major production facilities located in places like Alexandria, Louisiana, and Lima, Ohio. As part of Procter & Gamble's global supply chain, Tide is also produced in various international markets to serve local demand. Ownership has remained consistent throughout its history, with P&G managing the brand from its headquarters in Cincinnati, Ohio. Today, Tide remains a flagship brand in P&G's fabric care portfolio, maintaining its position as one of the most recognized and high-performing detergent brands in the world.