Persil ProClean +Oxi Liquid Laundry Detergent

Persil is a globally recognized premium laundry detergent brand that made its debut in Germany in 1907. It was pioneered by the company Henkel and is historically significant for being the world's first self-acting detergent. The brand's identity is deeply rooted in German engineering and chemical innovation, specifically for its ability to release oxygen during the wash to eliminate the need for hard scrubbing.

While the brand originated in Germany, its ownership and manufacturing differ significantly by region. In North America, specifically for the ProClean line shown in the image, the product is part of Henkel’s consumer goods portfolio and is manufactured primarily in the United States to serve the local market. This US-specific variant was launched in 2015 to compete directly with high-end domestic brands.

Globally, the brand is owned by Henkel AG & Co. KGaA, headquartered in Düsseldorf, Germany. However, it is important to note that in certain territories like the United Kingdom, Ireland, and several other countries, the Persil trademark is actually owned and marketed by Unilever. In the United States and most of Europe, Henkel remains the ultimate owner and manufacturer, continuing its legacy as a leader in household cleaning technologies.