Made O'Meter
Discover where a brand or product originates
Selectronic is a distinguished Australian brand that has been a pioneer in the renewable energy sector for over five decades. Founded in Melbourne in 1964, the company originally started by manufacturing high-quality radio communication equipment before transitioning into power electronics. Today, it is best known for its SP PRO series of interactive multi-mode inverters, which are widely considered a gold standard for off-grid and grid-connected solar storage systems.
While many competitors have moved production offshore, Selectronic maintains a strong commitment to local industry, with the majority of its core products designed and manufactured right in Australia. The presence of the 'Australian Made' logo on the packaging highlights this focus on domestic engineering excellence and strict quality control.
In 2022, Selectronic was acquired by the Italian industrial group Fimer. However, Fimer faced significant financial restructuring shortly thereafter. More recently, Selectronic's operations and expertise have continued to be managed with a focus on its Australian heritage and engineering roots, ensuring that the legacy of their durable and highly flexible power conversion hardware remains a staple in the Australian and global energy markets.
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