Ethical Brand Co (EverEscents/Clever Curl/Eco Style Project)

Ethical Brand Co is a premier Australian hair care house specializing in organic, sustainable, and high-performance salon products. Founded in 2006 by Luke and Julia Charters, the company set a benchmark by launching EverEscents, the first professional organic hair care range available in Australian salons. The company operates with a strong focus on environmental responsibility and ethical sourcing, ensuring that their manufacturing processes remain localized and sustainable.

Over the years, the business expanded its portfolio to include specialized brands like Clever Curl, which caters to naturally textured hair, and Eco Style Project, which focuses on eco-conscious professional styling tools. Headquartered in Queensland’s Sunshine Coast, Ethical Brand Co remains a family-owned and operated entity. Their commitment to Australian-made production has made them a staple in over 1,000 salons across Australia and New Zealand, maintaining a local workforce of specialized professionals and cosmetic scientists.