Made O'Meter
Discover where a brand or product originates
Marabou is a legendary Swedish chocolate brand established in 1916 by the Norwegian chocolatier Johan Throne Holst. The brand's name comes from the Marabou stork, which was the symbol of Thorne Holst's original Norwegian company, Freia. The Marabou Kex bar is a classic Scandinavian treat consisting of crispy wafer layers covered in smooth milk chocolate, often featuring a hazelnut-flavored filling as seen in the 'Med hasselnötssmak' variant shown.
Today, the brand is part of the global confectionery portfolio of Mondelez International. While the heart of Marabou's production remains in Upplands Väsby, Sweden, specific biscuit and wafer-based products like Kex are often manufactured in specialized facilities in Lithuania or Poland to leverage regional production expertise. Mondelez International ensures that the original Swedish recipes and flavor profiles are maintained across all manufacturing sites to satisfy its loyal Nordic customer base.
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