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Freshona is an exclusive private label brand established by the German discount retailer Lidl. The brand focus is on preserved and canned goods, including vegetables, fruits, and pulses. These products are typically a staple of Lidl’s grocery selection across Europe and the United Kingdom.
Manufacturing for Freshona products occurs in various countries across Europe, including Germany, Poland, and the Netherlands, depending on the specific vegetable and seasonal sourcing requirements. As a private label, the brand is developed to offer high-quality alternatives to international brands at a lower price point. Ownership of the brand remains with the Lidl Schwarz Gruppe, which manages the production through a network of contract manufacturers and its extensive supply chain.
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