blu vaping device

blu is a well-known brand in the electronic cigarette industry, originally established in the United States in 2009 by Jason Healy. The brand was a pioneer in the early vaping market, known for its sleek design and the distinctive blue LED light that glows during use.

Over the years, the brand has undergone several ownership changes. It was initially acquired by Lorillard Tobacco Company in 2012. Later, as part of a major industry consolidation involving Reynolds American and Lorillard, the blu brand was sold to Imperial Brands (formerly Imperial Tobacco) in 2015.

Today, blu is owned and operated by Imperial Brands, a British multinational tobacco company headquartered in Bristol, United Kingdom. While the brand was born in North Carolina, the manufacturing of the hardware devices and components is primarily conducted in China, which is the global hub for electronic nicotine delivery system production.