A+ Sensitive Perfume Free Liquid Detergent

A+ is a high-performance laundry detergent brand that has built a strong reputation in the Nordic market for its efficiency at low temperatures and fabric care technology. The specific 'Sensitive' variant shown is designed for users with skin sensitivities, being asthma and allergy certified as well as carrying the Nordic Swan Ecolabel.

The brand was originally established as a premium detergent line and was owned for many years by the consumer goods giant Unilever. In 2021, the brand was acquired by Blue-Sun (formerly Bluesun Consumer Healthcare), a European company specializing in the production of home and personal care products. Manufacturing for the Nordic market typically takes place in modern facilities within Europe to ensure high standards of quality and environmental compliance.