Pågen Gifflar Vanilj

Gifflar is a famous brand of small, swirled cinnamon and vanilla buns produced by the Swedish bakery company Pågen. Originally launched as a traditional Nordic snack, it has grown to become one of the most popular sweet treats across Scandinavia and Northern Europe.

The product is manufactured in Sweden, specifically at Pågen's bakeries in Malmö or Gothenburg. The brand is known for its high quality and authentic Swedish baking heritage, maintaining a dominant market share in the snack-bun category.

Pågen AB remains a family-owned company, controlled by the Påhlsson family through their holding structures. As of 2026, it continues to operate as an independent Swedish entity, managing both the production and distribution of its goods globally.