Moomin by Martinex shoulder bag

The product pictured is a Moomin-themed bag manufactured by Martinex. The Moomin characters were created by the celebrated Finnish-Swedish artist and writer Tove Jansson, with the first book published in 1945. These characters have since become a significant cultural export of Finland, managed by Moomin Characters Oy Ltd.

Martinex, the company responsible for this specific item, is a Finnish family-owned business founded in 1986. They are one of the most prominent licensees of Moomin products globally, focusing on home goods, apparel, and toys. While the design and conceptual work for these products are handled at Martinex's headquarters in Raisio, Finland, the physical manufacturing is typically outsourced to production facilities in China to meet global demand.