Wrigley's Extra White Citrus Chewing Gum

Extra is a flagship brand of sugar-free chewing gum originally launched in 1984 by the Wm. Wrigley Jr. Company. Specifically known for its oral health benefits, the 'White' range is marketed as a teeth-whitening aid often containing xylitol. The brand represents one of the most successful product launches in the history of the confectionery industry, quickly becoming a global leader in the gum category.

While the brand has its roots in Chicago, manufacturing is now a global operation. Major production facilities are located in the United States, France, and Poland, with the specific source often depending on the local market region. This citrus-flavored variant is a common part of the European and Australian product lineups.

In 2008, the original owner, the Wm. Wrigley Jr. Company, was acquired by Mars, Incorporated. Today, the brand is managed under the Mars Wrigley Confectionery segment, making it part of one of the largest privately held food corporations in the world. This ownership structure ensures that the brand maintains a massive global distribution network reaching nearly every continent.