Knack & Back Pizza-Kit

Knack & Back is a well-known German brand specializing in chilled dough products that are ready to pop and bake. The brand's hallmark is the 'popping' sound the pressurized cans make when opened, a feature originally popularized by Pillsbury in the United States.

The brand's origin is tied to the American company Pillsbury, which introduced these refrigerated dough technologies to the European market. Over several decades, the ownership of these European operations transitioned through various corporate restructures. Today, Knack & Back operates under the umbrella of General Mills, a global food giant based in the United States. While the brand is quintessentially associated with German breakfast and snacking habits—offering everything from croissants to pizza kits—its manufacturing and supply chain are distributed across various European production facilities to serve the DACH region.