Made O'Meter
Discover where a brand or product originates
Monster Energy’s Mango Loco is a carbonated energy drink blended with fruit juices, inspired by the Mexican holiday Dia de los Muertos. The brand originated in Corona, California, as an extension of the Hansen Natural Corporation, which later dedicated itself entirely to the energy sector.
Today, the brand is owned by Monster Beverage Corporation. While the company is headquartered in the United States, manufacturing is highly decentralized. Monster typically utilizes a network of third-party bottling partners, most notably through its strategic partnership with The Coca-Cola Company, to produce the drinks locally in various regions including North America, Europe, and Asia to meet global demand efficiently.
Since 2015, The Coca-Cola Company has held a significant minority stake in Monster Beverage Corporation and serves as its primary global distributor. This relationship ensures that while the brand remains a distinct entity, its manufacturing and distribution are integrated into one of the world's most expansive supply chain networks.
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