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AXE, also known as Lynx in certain regions (UK, Ireland, and Oceania), is a global brand of male grooming products. Originally launched in France in 1983, the brand quickly became a cultural phenomenon known for its bold marketing and unique fragrance profiles. AXE Black is part of their urban-styled collection, designed for a subtle yet sophisticated scent profile combined with 72-hour active protection.
The brand is owned by the British multinational Unilever. Manufacturing for AXE takes place in several strategic locations worldwide, including major facilities in the United Kingdom, Argentina, and South Africa to supply regional markets. High-volume production for the European market often stems from Unilever's specialized personal care factories in the EU.
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