Auchan Tomate Triturado

Auchan Crushed Tomatoes (Tomate Triturado) is a private label product sold by the French multinational retail group Auchan. This specific can is part of their 'Bird' logo economy and standard range, common in Portugal and Spain. The product is primarily manufactured in Spain to utilize the extensive tomato agricultural output of regions like Extremadura and Andalusia.

The brand originated in France when Gérard Mulliez opened the first Auchan store in 1961. Today, the brand remains under the control of the Association Familiale Mulliez (AFM), a holding company for the Mulliez family. While the brand is French, most of the private-label canned tomato products sold in the Iberian Peninsula (Portugal and Spain) are sourced locally from Spanish canning facilities to ensure freshness and reduce logistical costs. In Portugal, the brand is managed by Auchan Retail Portugal, which operates supermarkets and hypermarkets formerly known under the Pão de Açúcar brand.