Neutro Roberts hygiene and skincare products

Neutro Roberts is a historic Italian personal care brand that revolutionized the market in the early 20th century by introducing the concept of PH-neutral products. Originally founded in Florence, the brand became famous for its mild forumulas suitable for the whole family, emphasizing skin health and gentle cleansing.

Over the decades, the brand expanded from simple soaps to a wide range of deodorants, body washes, and hair care products. While it changed hands within the corporate world, it has maintained its reputation for 'Neutro' (neutral) quality. Today, it is part of a major Italian multinational portfolio, ensuring that its production remains deeply rooted in Italian manufacturing traditions and quality standards. The brand continues to focus on hypoallergenic and dermatologically tested solutions for sensitive skin.