Revels Chocolate

Revels are a unique variety of confectionery produced by Mars, Incorporated. Launched in 1967, they were originally introduced to the British market as a diverse assortment of chocolates in a single bag, featuring different centers such as orange, coffee, caramel, raisin, and Maltesers. The brand is well-known for its 'Russian Roulette' style of snacking, as the different flavored chocolates are identical in appearance, making each bite a surprise for the consumer.

While the product was initially developed by Mars Limited in the United Kingdom, it has remained a staple of British chocolate culture for over five decades. Manufacturing is primarily concentrated in the Slough factory in England, which serves as a major hub for Mars Wrigley's European production. The brand has seen several variations in its flavor lineup over the years, including the introduction and removal of flavors like peanut and coconut, reflecting changing consumer tastes in the UK market.

Ownership of the brand lies with Mars, Incorporated, an American multinational conglomerate. As a private, family-owned business, Mars has maintained the Revels brand as a regional specialty within its global snack portfolio. The brand continues to be a dominant player in the sharing-bag category of the confectionery industry, managed under the Mars Wrigley subsidiary.