Wild Freedom Cold River cat food

Wild Freedom is a premium pet food brand specializing in species-appropriate nutrition, designed to mimic the natural diet of wild cats. The brand is a private label owned by zooplus SE, a leading European online retailer for pet supplies.

Wild Freedom focuses on grain-free recipes with a high meat content. While the brand emphasizes natural ingredients and heritage, it is commercially developed and sold primarily through its parent company's digital platforms across Europe. Most of its manufacturing takes place in Germany and other European countries to meet high-quality animal feed standards. The ultimate ownership lies with zooplus SE, which was taken private and is now backed by investment firms like Hellman & Friedman and EQT.