Sopalin Maxi Décoré paper towel

Sopalin is an iconic French brand of household paper products, particularly known for its absorbent paper towels. The name itself, an acronym for 'Société du Papier Linge', has become a genericized trademark in France, where consumers often use the term 'Sopalin' to refer to any paper towel regardless of the brand. Launched in 1948, the brand revolutionized French kitchen habits by introducing disposable cleaning solutions.

While originally a French invention, the brand's ownership has changed over the decades. It was eventually acquired by the Sofidel Group, an Italian multinational company and one of the world's leading manufacturers of paper for hygienic and domestic use. Despite the Italian ownership, Sopalin remains deeply rooted in the French market with significant production occurring within France to serve local demand and minimize the environmental footprint of logistics.