Cirio Pelati peeled tomatoes

Cirio is one of Italy's most iconic food brands, specializing in tomato products and canned vegetables. Founded by Francesco Cirio in Turin in 1856, the company pioneered preservation techniques that allowed Italian produce to be exported globally.

The brand is fundamentally rooted in Italian agriculture, with its manufacturing and sourcing primarily focused within Italy to maintain the "Cuore Italiano" (Italian Heart) quality standard. Cirio ensures its products are processed near the fields where they are harvested to preserve freshness.

In 2004, Cirio was acquired by Conserve Italia, a massive agricultural cooperative based in San Lazzaro di Savena, Italy. As a cooperative, it is owned by thousands of Italian farmers, ensuring that the brand remains under Italian ownership and control. This structure supports the local agricultural economy and maintains the brand's heritage into the 2026 era and beyond.