Bob's restaurant

Bob's is an iconic Brazilian fast-food chain, originally founded in 1952 in Rio de Janeiro by Robert Falkenburg, a Wimbledon champion. While the logo in the image notes 'Since 1965', this refers to a specific milestone or rebranding period in the company's long history. The brand pioneered the American-style fast-food concept in Brazil, becoming famous for its unique burgers and signature Ovomaltine milkshakes.

Over the decades, the brand transitioned from its founder's hands to institutional ownership. Today, Bob's is a flagship brand of Brazil Fast Food Corp (BFFC), which manages a vast network of both company-owned and franchised locations. The manufacturing and supply chain for their food products are concentrated primarily within Brazil to serve their extensive domestic market.