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Happy Harvest is a private label brand primarily associated with ALDI, one of the world's leading discount supermarket chains. The product shown, 'Studentenfutter' (literally 'student fodder'), is a traditional German snack mix consisting of raisins and various nuts such as walnuts, hazelnuts, and almonds.
As an ALDI house brand, Happy Harvest products are manufactured by various third-party suppliers under contract for the retailer. While the brand itself originated in Germany—where ALDI was founded—the production typically occurs in Germany or other European countries depending on the specific product line. The ultimate ownership lies with the ALDI South (ALDI SÜD) Group, which manages the brand across its international network, including Italy, Germany, and the United States.
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