Såklart Maskindisktabletter

Såklart is a private label brand developed by the Swedish retail giant Axfood. The brand focuses on environmentally friendly and hypoallergenic cleaning and personal care products. The name 'Såklart' (Swedish for 'Of Course') reflects the brand's philosophy that sustainability and health-conscious choices should be obvious.

While the brand is Swedish and owned by Stockholm-based Axfood AB, many of its chemical products are manufactured in Denmark by specialized eco-certified facilities. The brand is exclusively sold through Axfood's retail chains like Willys, Hemköp, and Tempo.

Axfood AB is one of the largest food retail companies in the Nordic region and is publicly traded on Nasdaq Stockholm, with the Axel Johnson Group serving as the majority owner.