By Veira Silver Shampoo

By Veira is a modern hair care brand founded in Sweden, focusing on vegan and professional-grade hair solutions. The brand was developed by the Swedish company Hebe Beauty AB, which aims to provide high-quality beauty products that are both environmentally conscious and ethically produced.

By Veira products, including the Silver Shampoo, are primarily manufactured in Sweden, ensuring strict quality control and adherence to European cosmetic standards. The shampoo is specifically formulated with violet pigments to neutralize yellow tones in blonde or grey hair. The brand remains under the ownership of Hebe Beauty AB, maintaining its Scandinavian identity and commitment to sustainable beauty practices.